Corporate strategy Essay Example | Topics and Well Written Essays - 1750 words

Corporate strategy - Essay Example The sections outlined include; evaluation of growth strategies, implementation of the various models and identification and evaluation of strategies for internal improvement of the company. These various models are discussed at length and a conclusive recommendation, drawn on the best way McDonalds can retain its position as a leading market player in the fast food industry. McDonalds is a group of fast food restaurant companies. According to a previous study, the company stands as the world’s largest chain serving more than 119 countries across the world (Maria, 2013); however, it is faced with many challenges and threats. In this report, strategic measures that can be implemented by McDonalds to curb various challenges that hinder its growth and development are discussed. It involves an in-depth discussion of analysis of several management models and possible suggestions that will help the company with implementation of better ways to solve the challenges and hence retain its glory as market leader in the fast food industry. The Boston Consulting Group (BCG), a worldwide management consultancy firm, developed a BCG model that for investment and growth (BCG, 2014). The company can be divided into strategic business units according to their market shares and growth rates to enable a concise evaluation of the model. Cash cows; according to the model, this is where the company has high market share in a much slower growing industry. They generate a reasonable amount of cash used to maintain the business although it is given low investment which usually leads to wastage in a low-growth industry. In McDonald’s, sale of a vast array of fast food products fall under the cash cow category. Dogs; they are units with low market share in a mature and slow-growing industry. They usually don’t generate enough cash, although they are used by investors

Concert Report Essay Example | Topics and Well Written Essays - 500 words - 4

Concert Report - Essay Example Milonga de Angel was a deviation from the conventional style of milongas in that it was a really slow tango. Another example of a milonga that is slow like Milonga de Angel is Milonga Triste by Sebastian Piana. Astor Piazzola made the milonga rhythm an integral component of his individualistic style that reflected in the song. Astor Piazzola has essentially infused a rhythmic pattern of 3+3+2 which tends to give a new dimension to the milonga rhythm. Milonga de Angel is one of the most popular songs of Astor Piazzola which attracted immense American following. It was a tango performance. Instruments used for the music of this song included accordion, guitar and piano. It was one of the slowest pieces of tango music that I have heard in my life. Although the instrument was played with perfection, yet the overall feel that it lent to me was boring. It was a slothful song and the overall effect was lost in the excessive use of instruments. The performers did their job in the perfect manner. The performers were so well prepared for this song that it felt as if they had been practicing it for years. It is not quite easy to perform such a slow song live on-stage, but the perfection with which they presented it provided evidence of their practice and hard work. One of the instruments that seemed particularly difficult to play was the accordion, but the performers were too well prepared to make any error. While performing, the performers did not communicate with the audience and were rather totally focused on the music, which was one factor that made this concert different and special than the conventional concerts in which the performers engage with the audiences from time to time to keep their interest and zeal elevated. Despite that, the audiences never seemed to lose interest which speaks of the quality of performance. The audiences enjoyed the performance a lot. Frequently in between the songs, some people randomly would be overcome with